Connexity, Inc. 401(k) Plan: Login, Facts & Contact Information

Connexity, Inc. 401(k) Plan Facts

Plan name
TABOOLA AND CONNEXITY 401(K) PLAN
Plan type
401(k) with employer contributions and profit sharing
Plan sponsor
CONNEXITY, INC.
Participants
863 (459 active employees)
Former employees with a balance
352
Plan assets
$95,690,242 at Dec 31, 2024
Average account balance
$121,589 across 787 accounts
Employer contributions
$2,071,388 in plan year 2024 (23% of all contributions)
Recordkeeper
Empower Annuity Insurance Company
Plan year
Jan 1, 2024 – Dec 31, 2024
Plan established
Jan 1, 2012
✓ Employer contributions✓ Automatic enrollment✓ Default investment for undecided participants✓ Participants choose their own investments— Self-directed brokerage window✓ Profit sharing— Company stock (ESOP)

Source: Form 5500 for plan year 2024 (Jan 1, 2024 – Dec 31, 2024), filed Oct 8, 2025. Public filing with the U.S. Department of Labor.

Money in and out in plan year 2024

  • $9.10 million went into the plan in contributions, $2.07 million of it from the employer (23%).
  • $4.87 million was paid out to participants.
  • Investment and other income added $13.3 million.
  • Administrative expenses were $70,466, about $90 per account.

How the Connexity, Inc. 401(k) changed, 2019–2024

Plan yearParticipantsPlan assetsEmployer contributionsBenefits paid
2019420$43.3 million$608,919$2.06 million
2020409$50.5 million$420,409$2.50 million
2021374$53.8 million$472,491$6.81 million
2022345$42.9 million$493,218$2.89 million
2023347$78.3 million$746,405$2.25 million
2024863$95.7 million$2.07 million$4.87 million

Connexity, Inc. 401(k) Contact Information

Phone
310-903-4267
Mailing address
2120 COLORADO AVENUE SUITE 400, SANTA MONICA CA 90404
Plan sponsor
CONNEXITY, INC.
Employer identification number (EIN)
33-0730911
Plan number
002

Questions about the Connexity, Inc. 401(k)

Does Connexity, Inc contribute to the 401(k)?

Yes. The plan reports an employer contribution arrangement. In plan year 2024 the employer contributed $2.07 million, 23% of all contributions.

Does the Connexity, Inc 401(k) have automatic enrollment?

Yes. The plan reports automatic enrollment of eligible employees.

How many people are in the Connexity, Inc 401(k) plan?

863 participants at the start of plan year 2024, 459 of them active employees, and 352 former employees who still had money in the plan.

What is the average 401(k) balance at Connexity, Inc?

About $121,589 per account: $95.7 million in plan assets across 787 accounts with a balance at the end of plan year 2024.

Who manages the Connexity, Inc 401(k) accounts?

Empower (listed on the filing as EMPOWER ANNUITY INSURANCE COMPANY) is the plan's recordkeeper, which is where participants log in to see their balance.

I no longer work at Connexity, Inc. How do I access my 401(k)?

Your account stays with Empower after you leave, so you can log in with the same credentials. If your balance was small, the plan may have rolled it into an IRA in your name. If you can't find it, Beagle can locate it for you.

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