E.l.f. Cosmetics, Inc. 401(k) Plan: Login, Facts & Contact Information

E.l.f. Cosmetics, Inc. 401(k) Plan Facts

Plan name
E.L.F. COSMETICS, INC. 401(K) PLAN
Plan type
401(k) with employer contributions and profit sharing
Plan sponsor
E.L.F. COSMETICS, INC.
Participants
396 (505 active employees)
Former employees with a balance
78
Plan assets
$22,615,731 at Dec 31, 2024
Average account balance
$56,539 across 400 accounts
Employer contributions
$739,866 in plan year 2024 (12% of all contributions)
Recordkeeper
Fidelity Investments Institutional
Plan year
Jan 1, 2024 – Dec 31, 2024
Plan established
Jan 1, 2010
✓ Employer contributions— Automatic enrollment✓ Default investment for undecided participants✓ Participants choose their own investments— Self-directed brokerage window✓ Profit sharing— Company stock (ESOP)

Source: Form 5500 for plan year 2024 (Jan 1, 2024 – Dec 31, 2024), filed Oct 15, 2025. Public filing with the U.S. Department of Labor.

Money in and out in plan year 2024

  • $6.10 million went into the plan in contributions, $739,866 of it from the employer (12%).
  • $1.08 million was paid out to participants.
  • Investment and other income added $2.45 million.
  • Administrative expenses were $1,247, about $3 per account.

How the E.l.f. Cosmetics, Inc. 401(k) changed, 2019–2024

Plan yearParticipantsPlan assetsEmployer contributionsBenefits paid
2019270$5.57 million$242,690$665,444
2020178$7.70 million$297,009$670,277
2021202$9.84 million$355,046$1.28 million
2022227$10.2 million$426,985$277,019
2023289$15.1 million$525,575$865,836
2024396$22.6 million$739,866$1.08 million

E.l.f. Cosmetics, Inc. 401(k) Contact Information

Phone
510-778-7795
Mailing address
601 12TH ST. 14TH FL, OAKLAND CA 94607
Plan sponsor
E.L.F. COSMETICS, INC.
Employer identification number (EIN)
27-4105807
Plan number
001

Questions about the E.l.f. Cosmetics, Inc. 401(k)

Does E.l.f. Cosmetics, Inc contribute to the 401(k)?

Yes. The plan reports an employer contribution arrangement. In plan year 2024 the employer contributed $739,866, 12% of all contributions.

Does the E.l.f. Cosmetics, Inc 401(k) have automatic enrollment?

No. The plan does not report automatic enrollment; employees enroll themselves.

How many people are in the E.l.f. Cosmetics, Inc 401(k) plan?

396 participants at the start of plan year 2024, 505 of them active employees, and 78 former employees who still had money in the plan.

What is the average 401(k) balance at E.l.f. Cosmetics, Inc?

About $56,539 per account: $22.6 million in plan assets across 400 accounts with a balance at the end of plan year 2024.

Who manages the E.l.f. Cosmetics, Inc 401(k) accounts?

Fidelity NetBenefits (listed on the filing as FIDELITY INVESTMENTS INSTITUTIONAL) is the plan's recordkeeper, which is where participants log in to see their balance.

I no longer work at E.l.f. Cosmetics, Inc. How do I access my 401(k)?

Your account stays with Fidelity NetBenefits after you leave, so you can log in with the same credentials. If your balance was small, the plan may have rolled it into an IRA in your name. If you can't find it, Beagle can locate it for you.

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