Flowers Foods, Inc. 401(k) Plan: Login, Facts & Contact Information

Flowers Foods, Inc. 401(k) Plan Facts

Plan name
FLOWERS FOODS, INC. 401(K) RETIREMENT SAVINGS PLAN
Plan type
401(k) with employer contributions and profit sharing
Plan sponsor
FLOWERS FOODS, INC.
Participants
11,760 (10,520 active employees)
Former employees with a balance
2,168
Plan assets
$882,644,422 at Dec 31, 2024
Average account balance
$71,331 across 12,374 accounts
Employer contributions
$33,932,607 in plan year 2024 (45% of all contributions)
Recordkeeper
Empower Annuity Insurance Company O
Plan year
Jan 1, 2024 – Dec 31, 2024
Plan established
Apr 1, 1995
Employer contributions Automatic enrollment Default investment for undecided participants Participants choose their own investments Self-directed brokerage window Profit sharing Company stock (ESOP)

Source: Form 5500 for plan year 2024 (Jan 1, 2024 – Dec 31, 2024), filed Jun 27, 2025. Public filing with the U.S. Department of Labor.

Money in and out in plan year 2024

  • $75.5 million went into the plan in contributions, $33.9 million of it from the employer (45%).
  • $116.4 million was paid out to participants.
  • Investment and other income added $104.1 million.
  • Administrative expenses were $871,195, about $70 per account.

How the Flowers Foods, Inc. 401(k) changed, 20192024

Plan yearParticipantsPlan assetsEmployer contributionsBenefits paid
201911,407$733.0 million$27.7 million$64.7 million
202011,266$763.7 million$28.8 million$158.1 million
202110,989$864.2 million$29.3 million$71.2 million
202211,000$726.3 million$30.0 million$73.8 million
202311,503$818.1 million$31.8 million$91.5 million
202411,760$882.6 million$33.9 million$116.4 million

Flowers Foods, Inc. 401(k) Contact Information

Phone
229-226-9110
Mailing address
1919 FLOWERS CIRCLE, THOMASVILLE GA 31757
Plan sponsor
FLOWERS FOODS, INC.
Employer identification number (EIN)
58-2582379
Plan number
004

Questions about the Flowers Foods, Inc. 401(k)

Does Flowers Foods, Inc contribute to the 401(k)?

Yes. The plan reports an employer contribution arrangement. In plan year 2024 the employer contributed $33.9 million, 45% of all contributions.

Does the Flowers Foods, Inc 401(k) have automatic enrollment?

Yes. The plan reports automatic enrollment of eligible employees.

How many people are in the Flowers Foods, Inc 401(k) plan?

11,760 participants at the start of plan year 2024, 10,520 of them active employees, and 2,168 former employees who still had money in the plan.

What is the average 401(k) balance at Flowers Foods, Inc?

About $71,331 per account: $882.6 million in plan assets across 12,374 accounts with a balance at the end of plan year 2024.

Who manages the Flowers Foods, Inc 401(k) accounts?

Empower (listed on the filing as EMPOWER ANNUITY INSURANCE COMPANY O) is the plan's recordkeeper, which is where participants log in to see their balance.

I no longer work at Flowers Foods, Inc. How do I access my 401(k)?

Your account stays with Empower after you leave, so you can log in with the same credentials. If your balance was small, the plan may have rolled it into an IRA in your name. If you can't find it, Beagle can locate it for you.

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