Fresh Direct Holdings, Inc. 401(k) Plan: Login, Facts & Contact Information

Fresh Direct Holdings, Inc. 401(k) Plan Facts

Plan name
FRESH DIRECT 401(K) PLAN
Plan type
401(k) with employer contributions
Plan sponsor
FRESH DIRECT HOLDINGS, INC.
Participants
1,879 (347 active employees)
Former employees with a balance
1,490
Plan assets
$45,587,801 at Dec 31, 2024
Average account balance
$24,803 across 1,838 accounts
Employer contributions
$2,857,219 in plan year 2024 (51% of all contributions)
Recordkeeper
Transamerica Retirement Solutions
Plan year
Jan 1, 2024 – Dec 31, 2024
Plan established
Jan 1, 2004
✓ Employer contributions✓ Automatic enrollment✓ Default investment for undecided participants✓ Participants choose their own investments— Self-directed brokerage window— Profit sharing— Company stock (ESOP)

Source: Form 5500 for plan year 2024 (Jan 1, 2024 – Dec 31, 2024), filed Feb 16, 2026. Public filing with the U.S. Department of Labor.

Money in and out in plan year 2024

  • $5.63 million went into the plan in contributions, $2.86 million of it from the employer (51%).
  • $8.33 million was paid out to participants.
  • Investment and other income added $5.57 million.
  • Administrative expenses were $406,750, about $221 per account.

How the Fresh Direct Holdings, Inc. 401(k) changed, 2019–2024

Plan yearParticipantsPlan assetsEmployer contributionsBenefits paid
20193,591$30.8 million—$3.47 million
20204,198$34.9 million—$4.45 million
20214,235$41.2 million—$4.08 million
20222,932$34.7 million$6.41 million$4.29 million
20232,013$43.0 million$1.94 million$2.30 million
20241,879$45.6 million$2.86 million$8.33 million

Fresh Direct Holdings, Inc. 401(k) Contact Information

Phone
718-928-1000
Mailing address
2 ST. ANN'S AVENUE, BRONX NY 10454
Plan sponsor
FRESH DIRECT HOLDINGS, INC.
Employer identification number (EIN)
11-3576952
Plan number
001

Questions about the Fresh Direct Holdings, Inc. 401(k)

Does Fresh Direct Holdings, Inc contribute to the 401(k)?

Yes. The plan reports an employer contribution arrangement. In plan year 2024 the employer contributed $2.86 million, 51% of all contributions.

Does the Fresh Direct Holdings, Inc 401(k) have automatic enrollment?

Yes. The plan reports automatic enrollment of eligible employees.

How many people are in the Fresh Direct Holdings, Inc 401(k) plan?

1,879 participants at the start of plan year 2024, 347 of them active employees, and 1,490 former employees who still had money in the plan.

What is the average 401(k) balance at Fresh Direct Holdings, Inc?

About $24,803 per account: $45.6 million in plan assets across 1,838 accounts with a balance at the end of plan year 2024.

Who manages the Fresh Direct Holdings, Inc 401(k) accounts?

Transamerica (listed on the filing as TRANSAMERICA RETIREMENT SOLUTIONS) is the plan's recordkeeper, which is where participants log in to see their balance.

I no longer work at Fresh Direct Holdings, Inc. How do I access my 401(k)?

Your account stays with Transamerica after you leave, so you can log in with the same credentials. If your balance was small, the plan may have rolled it into an IRA in your name. If you can't find it, Beagle can locate it for you.

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