General Beverage Sales Corp. 401(k) Plan: Login, Facts & Contact Information

General Beverage Sales Corp. 401(k) Plan Facts

Plan name
GENERAL BEVERAGE & GENERAL BEER PROFIT SHARING PLAN
Plan type
401(k) with employer contributions and profit sharing
Plan sponsor
GENERAL BEVERAGE SALES CORP.
Participants
1,037 (792 active employees)
Former employees with a balance
258
Plan assets
$91,865,344 at Dec 31, 2024
Average account balance
$91,865 across 1,000 accounts
Employer contributions
$700,470 in plan year 2024 (18% of all contributions)
Recordkeeper
Oneamerica Retirement Services Llc
Plan year
Jan 1, 2024 – Dec 31, 2024
Plan established
Jun 30, 1965
Employer contributions Automatic enrollment Default investment for undecided participants Participants choose their own investments Self-directed brokerage window Profit sharing Company stock (ESOP)

Source: Form 5500 for plan year 2024 (Jan 1, 2024 – Dec 31, 2024), filed Oct 10, 2025. Public filing with the U.S. Department of Labor.

Money in and out in plan year 2024

  • $3.84 million went into the plan in contributions, $700,470 of it from the employer (18%).
  • $7.20 million was paid out to participants.
  • Investment and other income added $11.2 million.
  • Administrative expenses were $134,903, about $135 per account.

How the General Beverage Sales Corp. 401(k) changed, 20192024

Plan yearParticipantsPlan assetsEmployer contributionsBenefits paid
2019991$70.7 million$677,452$7.23 million
2020977$80.3 million$880,497$6.01 million
2021960$89.1 million$748,203$5.22 million
20221,012$71.2 million$768,621$6.78 million
2023990$84.2 million$692,417$2.74 million
20241,037$91.9 million$700,470$7.20 million

General Beverage Sales Corp. 401(k) Contact Information

Phone
608-271-1234
Mailing address
PO BOX 44326, MADISON WI 537444326
Plan sponsor
GENERAL BEVERAGE SALES CORP.
Employer identification number (EIN)
39-0789974
Plan number
001

Questions about the General Beverage Sales Corp. 401(k)

Does General Beverage Sales Corp contribute to the 401(k)?

Yes. The plan reports an employer contribution arrangement. In plan year 2024 the employer contributed $700,470, 18% of all contributions.

Does the General Beverage Sales Corp 401(k) have automatic enrollment?

Yes. The plan reports automatic enrollment of eligible employees.

How many people are in the General Beverage Sales Corp 401(k) plan?

1,037 participants at the start of plan year 2024, 792 of them active employees, and 258 former employees who still had money in the plan.

What is the average 401(k) balance at General Beverage Sales Corp?

About $91,865 per account: $91.9 million in plan assets across 1,000 accounts with a balance at the end of plan year 2024.

Who manages the General Beverage Sales Corp 401(k) accounts?

OneAmerica Financial (listed on the filing as ONEAMERICA RETIREMENT SERVICES LLC) is the plan's recordkeeper, which is where participants log in to see their balance.

I no longer work at General Beverage Sales Corp. How do I access my 401(k)?

Your account stays with OneAmerica Financial after you leave, so you can log in with the same credentials. If your balance was small, the plan may have rolled it into an IRA in your name. If you can't find it, Beagle can locate it for you.

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