Goodlife Innovations 401(k) Plan: Login, Facts & Contact Information

Goodlife Innovations 401(k) Plan Facts

Plan name
GOODLIFE INNOVATIONS 401(K) PLAN
Plan type
401(k) with employer contributions and profit sharing
Plan sponsor
GOODLIFE INNOVATIONS
Participants
379 (229 active employees)
Former employees with a balance
196
Plan assets
$2,835,758 at Dec 31, 2024
Average account balance
$6,866 across 413 accounts
Employer contributions
$250,083 in plan year 2024 (35% of all contributions)
Recordkeeper
Guideline, Inc.
Plan year
Jan 1, 2024 – Dec 31, 2024
Plan established
Jan 1, 2019
✓ Employer contributions✓ Automatic enrollment✓ Default investment for undecided participants✓ Participants choose their own investments— Self-directed brokerage window✓ Profit sharing— Company stock (ESOP)

Source: Form 5500 for plan year 2024 (Jan 1, 2024 – Dec 31, 2024), filed Oct 15, 2025. Public filing with the U.S. Department of Labor.

Money in and out in plan year 2024

  • $715,800 went into the plan in contributions, $250,083 of it from the employer (35%).
  • $986,842 was paid out to participants.
  • Investment and other income added $381,335.
  • Administrative expenses were $9,306, about $23 per account.

How the Goodlife Innovations 401(k) changed, 2019–2024

Plan yearParticipantsPlan assetsEmployer contributionsBenefits paid
20190$340,199$74,498$508
202075$1.03 million$121,453$18,080
2021102$1.47 million$126,870$57,693
2022101$1.98 million$175,430$125,506
2023457$2.73 million$233,926$243,752
2024379$2.84 million$250,083$986,842

Goodlife Innovations 401(k) Contact Information

Phone
913-341-9316
Mailing address
11627 W 79TH ST., LENEXA KS 66214
Plan sponsor
GOODLIFE INNOVATIONS
Plan administrator
GUIDELINE RK, LLC
Employer identification number (EIN)
38-4048144
Plan number
001

Questions about the Goodlife Innovations 401(k)

Does Goodlife Innovations contribute to the 401(k)?

Yes. The plan reports an employer contribution arrangement. In plan year 2024 the employer contributed $250,083, 35% of all contributions.

Does the Goodlife Innovations 401(k) have automatic enrollment?

Yes. The plan reports automatic enrollment of eligible employees.

How many people are in the Goodlife Innovations 401(k) plan?

379 participants at the start of plan year 2024, 229 of them active employees, and 196 former employees who still had money in the plan.

What is the average 401(k) balance at Goodlife Innovations?

About $6,866 per account: $2.84 million in plan assets across 413 accounts with a balance at the end of plan year 2024.

Who manages the Goodlife Innovations 401(k) accounts?

Guideline (listed on the filing as GUIDELINE, INC.) is the plan's recordkeeper, which is where participants log in to see their balance.

I no longer work at Goodlife Innovations. How do I access my 401(k)?

Your account stays with Guideline after you leave, so you can log in with the same credentials. If your balance was small, the plan may have rolled it into an IRA in your name. If you can't find it, Beagle can locate it for you.

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