Hallmark Cards, Inc. 401(k) Plan: Login, Facts & Contact Information

Hallmark Cards, Inc. 401(k) Plan Facts

Plan name
BUSINESS PERFORMANCE SAVINGS PLAN OF HALLMARK CARDS, INCORPORATED
Plan type
401(k) with employer contributions and profit sharing
Plan sponsor
HALLMARK CARDS, INC.
Participants
8,492 (5,013 active employees)
Former employees with a balance
1,974
Plan assets
$2,009,373,676 at Dec 31, 2024
Average account balance
$252,720 across 7,951 accounts
Employer contributions
$22,300,638 in plan year 2024 (38% of all contributions)
Recordkeeper
State Street Bank & Trust
Plan year
Jan 1, 2024 – Dec 31, 2024
Plan established
Dec 31, 1956
✓ Employer contributions✓ Automatic enrollment✓ Default investment for undecided participants✓ Participants choose their own investments— Self-directed brokerage window✓ Profit sharing— Company stock (ESOP)

Source: Form 5500 for plan year 2024 (Jan 1, 2024 – Dec 31, 2024), filed Oct 10, 2025. Public filing with the U.S. Department of Labor.

Money in and out in plan year 2024

  • $58.2 million went into the plan in contributions, $22.3 million of it from the employer (38%).
  • $331.2 million was paid out to participants.
  • Investment and other income added $218.2 million.
  • Administrative expenses were $1.06 million, about $133 per account.

How the Hallmark Cards, Inc. 401(k) changed, 2019–2024

Plan yearParticipantsPlan assetsEmployer contributionsBenefits paid
20199,183$2.62 billion$26.5 million$183.6 million
20209,348$2.58 billion$16.5 million$367.3 million
20218,611$2.61 billion$26.2 million$285.8 million
20228,284$2.05 billion$20.1 million$219.1 million
20238,399$2.07 billion$21.5 million$309.8 million
20248,492$2.01 billion$22.3 million$331.2 million

Hallmark Cards, Inc. 401(k) Contact Information

Phone
816-274-4022
Mailing address
2501 MCGEE, KANSAS CITY MO 64108
Plan sponsor
HALLMARK CARDS, INC.
Plan administrator
HALLMARK BENEFIT PLAN ADVISORY COMMITTEE
Employer identification number (EIN)
44-0272180
Plan number
001

Questions about the Hallmark Cards, Inc. 401(k)

Does Hallmark Cards, Inc contribute to the 401(k)?

Yes. The plan reports an employer contribution arrangement. In plan year 2024 the employer contributed $22.3 million, 38% of all contributions.

Does the Hallmark Cards, Inc 401(k) have automatic enrollment?

Yes. The plan reports automatic enrollment of eligible employees.

How many people are in the Hallmark Cards, Inc 401(k) plan?

8,492 participants at the start of plan year 2024, 5,013 of them active employees, and 1,974 former employees who still had money in the plan.

What is the average 401(k) balance at Hallmark Cards, Inc?

About $252,720 per account: $2.01 billion in plan assets across 7,951 accounts with a balance at the end of plan year 2024.

Who manages the Hallmark Cards, Inc 401(k) accounts?

STATE STREET BANK & TRUST is the plan's recordkeeper, which is where participants log in to see their balance.

I no longer work at Hallmark Cards, Inc. How do I access my 401(k)?

Your account stays with STATE STREET BANK & TRUST after you leave, so you can log in with the same credentials. If your balance was small, the plan may have rolled it into an IRA in your name. If you can't find it, Beagle can locate it for you.

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