Kind, Inc. 401(k) Plan: Login, Facts & Contact Information

Kind, Inc. 401(k) Plan Facts

Plan name
KIND, INC. RETIREMENT SAVINGS PLAN
Plan type
401(k) with employer contributions and profit sharing
Plan sponsor
MARS, INCORPORATED
Participants
1,414 (1,340 active employees)
Former employees with a balance
398
Plan assets
$63,504,885 at Dec 31, 2024
Average account balance
$44,848 across 1,416 accounts
Employer contributions
$3,911,480 in plan year 2024 (33% of all contributions)
Recordkeeper
Fidelity Investments Institutional
Plan year
Jan 1, 2024 – Dec 31, 2024
Plan established
Mar 1, 2012
✓ Employer contributions✓ Automatic enrollment✓ Default investment for undecided participants✓ Participants choose their own investments✓ Self-directed brokerage window✓ Profit sharing— Company stock (ESOP)

Source: Form 5500 for plan year 2024 (Jan 1, 2024 – Dec 31, 2024), filed Oct 14, 2025. Public filing with the U.S. Department of Labor.

Money in and out in plan year 2024

  • $12.0 million went into the plan in contributions, $3.91 million of it from the employer (33%).
  • $6.40 million was paid out to participants.
  • Investment and other income added $7.36 million.
  • Administrative expenses were $116,603, about $82 per account.

How the Kind, Inc. 401(k) changed, 2019–2024

Plan yearParticipantsPlan assetsEmployer contributionsBenefits paid
2019501$22.4 million$1.72 million$2.70 million
2020532$27.3 million$1.65 million$4.47 million
2021634$38.1 million$2.56 million$5.27 million
20221,302$36.1 million$2.91 million$4.85 million
20231,515$50.7 million$3.57 million$4.88 million
20241,414$63.5 million$3.91 million$6.40 million

Kind, Inc. 401(k) Contact Information

Phone
212-616-3006
Mailing address
PO BOX 705 MIDTOWN STATION, NEW YORK NY 10018
Plan sponsor
MARS, INCORPORATED
Employer identification number (EIN)
13-3766029
Plan number
001

Questions about the Kind, Inc. 401(k)

Does Kind, Inc contribute to the 401(k)?

Yes. The plan reports an employer contribution arrangement. In plan year 2024 the employer contributed $3.91 million, 33% of all contributions.

Does the Kind, Inc 401(k) have automatic enrollment?

Yes. The plan reports automatic enrollment of eligible employees.

How many people are in the Kind, Inc 401(k) plan?

1,414 participants at the start of plan year 2024, 1,340 of them active employees, and 398 former employees who still had money in the plan.

What is the average 401(k) balance at Kind, Inc?

About $44,848 per account: $63.5 million in plan assets across 1,416 accounts with a balance at the end of plan year 2024.

Who manages the Kind, Inc 401(k) accounts?

Fidelity NetBenefits (listed on the filing as FIDELITY INVESTMENTS INSTITUTIONAL) is the plan's recordkeeper, which is where participants log in to see their balance.

I no longer work at Kind, Inc. How do I access my 401(k)?

Your account stays with Fidelity NetBenefits after you leave, so you can log in with the same credentials. If your balance was small, the plan may have rolled it into an IRA in your name. If you can't find it, Beagle can locate it for you.

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