Lamar Media Corp. 401(k) Plan: Login, Facts & Contact Information

Lamar Media Corp. 401(k) Plan Facts

Plan name
THE LAMAR SAVINGS AND PROFIT SHARING PLAN
Plan type
401(k) with employer contributions and profit sharing
Plan sponsor
LAMAR MEDIA CORP.
Participants
4,305 (3,444 active employees)
Former employees with a balance
735
Plan assets
$517,271,926 at Dec 31, 2024
Average account balance
$123,809 across 4,178 accounts
Employer contributions
$7,159,212 in plan year 2024 (23% of all contributions)
Recordkeeper
T Rowe Price Rps Inc
Plan year
Jan 1, 2024 – Dec 31, 2024
Plan established
Jan 1, 1988
Employer contributions Automatic enrollment Default investment for undecided participants Participants choose their own investments Self-directed brokerage window Profit sharing Company stock (ESOP)

Source: Form 5500 for plan year 2024 (Jan 1, 2024 – Dec 31, 2024), filed Oct 13, 2025. Public filing with the U.S. Department of Labor.

Money in and out in plan year 2024

  • $31.2 million went into the plan in contributions, $7.16 million of it from the employer (23%).
  • $37.1 million was paid out to participants.
  • Investment and other income added $62.9 million.
  • Administrative expenses were $315,610, about $76 per account.

How the Lamar Media Corp. 401(k) changed, 20192024

Plan yearParticipantsPlan assetsEmployer contributionsBenefits paid
20194,332$344.9 million$5.82 million$20.5 million
20204,050$399.6 million$5.90 million$23.2 million
20213,830$458.1 million$5.92 million$27.0 million
20223,995$389.5 million$7.14 million$23.6 million
20234,239$460.6 million$7.54 million$31.2 million
20244,305$517.3 million$7.16 million$37.1 million

Lamar Media Corp. 401(k) Contact Information

Phone
225-926-1000
Mailing address
5321 CORPORATE BLVD., BATON ROUGE LA 70422
Plan sponsor
LAMAR MEDIA CORP.
Employer identification number (EIN)
72-1205791
Plan number
001

Questions about the Lamar Media Corp. 401(k)

Does Lamar Media Corp contribute to the 401(k)?

Yes. The plan reports an employer contribution arrangement. In plan year 2024 the employer contributed $7.16 million, 23% of all contributions.

Does the Lamar Media Corp 401(k) have automatic enrollment?

Yes. The plan reports automatic enrollment of eligible employees.

How many people are in the Lamar Media Corp 401(k) plan?

4,305 participants at the start of plan year 2024, 3,444 of them active employees, and 735 former employees who still had money in the plan.

What is the average 401(k) balance at Lamar Media Corp?

About $123,809 per account: $517.3 million in plan assets across 4,178 accounts with a balance at the end of plan year 2024.

Who manages the Lamar Media Corp 401(k) accounts?

T. Rowe Price (listed on the filing as T ROWE PRICE RPS INC) is the plan's recordkeeper, which is where participants log in to see their balance.

I no longer work at Lamar Media Corp. How do I access my 401(k)?

Your account stays with T. Rowe Price after you leave, so you can log in with the same credentials. If your balance was small, the plan may have rolled it into an IRA in your name. If you can't find it, Beagle can locate it for you.

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