Purple Innovation, Llc 401(k) Plan: Login, Facts & Contact Information

Purple Innovation, Llc 401(k) Plan Facts

Plan name
PURPLE 401(K) PLAN
Plan type
401(k) and profit sharing
Plan sponsor
PURPLE INNOVATION, LLC
Participants
2,076 (1,079 active employees)
Former employees with a balance
1,064
Plan assets
$40,371,225 at Dec 31, 2024
Average account balance
$19,016 across 2,123 accounts
Employer contributions
$3,774,188 in plan year 2024 (39% of all contributions)
Recordkeeper
Stancorp Financial Group
Plan year
Jan 1, 2024 – Dec 31, 2024
Plan established
Jul 1, 2018
— Employer contributions✓ Automatic enrollment✓ Default investment for undecided participants✓ Participants choose their own investments— Self-directed brokerage window✓ Profit sharing— Company stock (ESOP)

Source: Form 5500 for plan year 2024 (Jan 1, 2024 – Dec 31, 2024), filed Dec 30, 2025. Public filing with the U.S. Department of Labor.

Money in and out in plan year 2024

  • $9.68 million went into the plan in contributions, $3.77 million of it from the employer (39%).
  • $7.27 million was paid out to participants.
  • Investment and other income added $5.12 million.
  • Administrative expenses were $75,574, about $36 per account.

How the Purple Innovation, Llc 401(k) changed, 2019–2024

Plan yearParticipantsPlan assetsEmployer contributionsBenefits paid
2019788$4.35 million$1.27 million$263,441
2020808$11.4 million$2.12 million$831,316
20211,397$19.7 million$3.27 million$2.34 million
20222,261$21.7 million$3.69 million$3.53 million
20232,112$32.9 million$3.82 million$3.60 million
20242,076$40.4 million$3.77 million$7.27 million

Purple Innovation, Llc 401(k) Contact Information

Phone
801-756-2600
Mailing address
4100 N CHAPEL RIDGE ROAD SUITE 200, LEHI UT 84043
Plan sponsor
PURPLE INNOVATION, LLC
Employer identification number (EIN)
27-2677854
Plan number
001

Questions about the Purple Innovation, Llc 401(k)

Does Purple Innovation, Llc contribute to the 401(k)?

The plan does not report an employer matching arrangement on its Form 5500. It did report $3.77 million in employer contributions for plan year 2024.

Does the Purple Innovation, Llc 401(k) have automatic enrollment?

Yes. The plan reports automatic enrollment of eligible employees.

How many people are in the Purple Innovation, Llc 401(k) plan?

2,076 participants at the start of plan year 2024, 1,079 of them active employees, and 1,064 former employees who still had money in the plan.

What is the average 401(k) balance at Purple Innovation, Llc?

About $19,016 per account: $40.4 million in plan assets across 2,123 accounts with a balance at the end of plan year 2024.

Who manages the Purple Innovation, Llc 401(k) accounts?

The Standard (listed on the filing as STANCORP FINANCIAL GROUP) is the plan's recordkeeper, which is where participants log in to see their balance.

I no longer work at Purple Innovation, Llc. How do I access my 401(k)?

Your account stays with The Standard after you leave, so you can log in with the same credentials. If your balance was small, the plan may have rolled it into an IRA in your name. If you can't find it, Beagle can locate it for you.

Related Companies
Headquarter: 13620 FM 620 NORTH BLDG. C SUITE 100, AUSTIN, TX, 78717
Headquarter: 5455 HARRISON PARK LN SUITE B, INDIANAPOLIS, IN, 46216
Headquarter: 27-01 QUEENS PLAZA NORTH 7TH FLOOR, LONG ISLAND CITY, NY, 11101
Headquarter: 541 NORTH FAIRBANKS COURT SUITE 1800, CHICAGO, IL, 60611
Headquarter: 11 MADISON AVENUE, FLOOR 8, NEW YORK, NY, 10010