Robert W. Baird & Co., Inc. 401(k) Plan: Login, Facts & Contact Information

Robert W. Baird & Co., Inc. 401(k) Plan Facts

Plan name
BAIRD PROFIT SHARING & SAVINGS PLAN
Plan type
401(k) with employer contributions and profit sharing
Plan sponsor
ROBERT W. BAIRD & CO., INC.
Participants
6,324 (5,264 active employees)
Former employees with a balance
1,104
Plan assets
$2,186,434,009 at Dec 31, 2024
Average account balance
$345,791 across 6,323 accounts
Employer contributions
$78,446,382 in plan year 2024 (43% of all contributions)
Recordkeeper
Principal Life Insurance Company
Plan year
Jan 1, 2024 – Dec 31, 2024
Plan established
Jan 1, 1975
✓ Employer contributions✓ Automatic enrollment✓ Default investment for undecided participants✓ Participants choose their own investments— Self-directed brokerage window✓ Profit sharing— Company stock (ESOP)

Source: Form 5500 for plan year 2024 (Jan 1, 2024 – Dec 31, 2024), filed Oct 10, 2025. Public filing with the U.S. Department of Labor.

Money in and out in plan year 2024

  • $181.4 million went into the plan in contributions, $78.4 million of it from the employer (43%).
  • $152.1 million was paid out to participants.
  • Investment and other income added $262.5 million.
  • Administrative expenses were $474,974, about $75 per account.

How the Robert W. Baird & Co., Inc. 401(k) changed, 2019–2024

Plan yearParticipantsPlan assetsEmployer contributionsBenefits paid
20194,512$1.29 billion$38.7 million$61.8 million
20205,278$1.54 billion$46.0 million$90.9 million
20215,221$1.82 billion$91.5 million$125.2 million
20225,751$1.58 billion$64.8 million$102.8 million
20236,023$1.90 billion$66.3 million$142.7 million
20246,324$2.19 billion$78.4 million$152.1 million

Robert W. Baird & Co., Inc. 401(k) Contact Information

Phone
414-765-3500
Mailing address
777 EAST WISCONSIN AVENUE, MILWAUKEE WI 532025300
Plan sponsor
ROBERT W. BAIRD & CO., INC.
Plan administrator
ROBERT W. BAIRD & CO., INC. PROFIT SHARING COMMITTEE
Employer identification number (EIN)
39-6037917
Plan number
005

Questions about the Robert W. Baird & Co., Inc. 401(k)

Does Robert W. Baird & Co., Inc contribute to the 401(k)?

Yes. The plan reports an employer contribution arrangement. In plan year 2024 the employer contributed $78.4 million, 43% of all contributions.

Does the Robert W. Baird & Co., Inc 401(k) have automatic enrollment?

Yes. The plan reports automatic enrollment of eligible employees.

How many people are in the Robert W. Baird & Co., Inc 401(k) plan?

6,324 participants at the start of plan year 2024, 5,264 of them active employees, and 1,104 former employees who still had money in the plan.

What is the average 401(k) balance at Robert W. Baird & Co., Inc?

About $345,791 per account: $2.19 billion in plan assets across 6,323 accounts with a balance at the end of plan year 2024.

Who manages the Robert W. Baird & Co., Inc 401(k) accounts?

Principal (listed on the filing as PRINCIPAL LIFE INSURANCE COMPANY) is the plan's recordkeeper, which is where participants log in to see their balance.

I no longer work at Robert W. Baird & Co., Inc. How do I access my 401(k)?

Your account stays with Principal after you leave, so you can log in with the same credentials. If your balance was small, the plan may have rolled it into an IRA in your name. If you can't find it, Beagle can locate it for you.

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