Rolex Watch U. S. A. , Inc. 401(k) Plan: Login, Facts & Contact Information

Rolex Watch U. S. A. , Inc. 401(k) Plan Facts

Plan name
ROLEX WATCH U.S.A., INC. PROFIT SHARING PLAN
Plan type
401(k) with employer contributions and profit sharing
Plan sponsor
ROLEX WATCH U.S.A., INC.
Participants
880 (619 active employees)
Former employees with a balance
206
Plan assets
$273,574,523 at Dec 31, 2024
Average account balance
$336,087 across 814 accounts
Employer contributions
$8,318,705 in plan year 2024 (55% of all contributions)
Recordkeeper
Principal Life Insurance Company
Plan year
Jan 1, 2024 – Dec 31, 2024
Plan established
Feb 1, 1960
✓ Employer contributions— Automatic enrollment✓ Default investment for undecided participants✓ Participants choose their own investments— Self-directed brokerage window✓ Profit sharing— Company stock (ESOP)

Source: Form 5500 for plan year 2024 (Jan 1, 2024 – Dec 31, 2024), filed Oct 13, 2025. Public filing with the U.S. Department of Labor.

Money in and out in plan year 2024

  • $15.1 million went into the plan in contributions, $8.32 million of it from the employer (55%).
  • $15.5 million was paid out to participants.
  • Investment and other income added $32.4 million.
  • Administrative expenses were $345,579, about $425 per account.

How the Rolex Watch U. S. A. , Inc. 401(k) changed, 2019–2024

Plan yearParticipantsPlan assetsEmployer contributionsBenefits paid
2019675$196.6 million$5.76 million$7.51 million
2020708$229.2 million$6.04 million$8.50 million
2021735$255.9 million$6.14 million$15.1 million
2022758$207.8 million$6.77 million$17.4 million
2023831$242.0 million$8.03 million$13.5 million
2024880$273.6 million$8.32 million$15.5 million

Rolex Watch U. S. A. , Inc. 401(k) Contact Information

Phone
212-758-7700
Mailing address
665 FIFTH AVENUE, NEW YORK NY 10022
Plan sponsor
ROLEX WATCH U.S.A., INC.
Employer identification number (EIN)
13-1574389
Plan number
001

Questions about the Rolex Watch U. S. A. , Inc. 401(k)

Does Rolex Watch U. S. A. , Inc contribute to the 401(k)?

Yes. The plan reports an employer contribution arrangement. In plan year 2024 the employer contributed $8.32 million, 55% of all contributions.

Does the Rolex Watch U. S. A. , Inc 401(k) have automatic enrollment?

No. The plan does not report automatic enrollment; employees enroll themselves.

How many people are in the Rolex Watch U. S. A. , Inc 401(k) plan?

880 participants at the start of plan year 2024, 619 of them active employees, and 206 former employees who still had money in the plan.

What is the average 401(k) balance at Rolex Watch U. S. A. , Inc?

About $336,087 per account: $273.6 million in plan assets across 814 accounts with a balance at the end of plan year 2024.

Who manages the Rolex Watch U. S. A. , Inc 401(k) accounts?

Principal (listed on the filing as PRINCIPAL LIFE INSURANCE COMPANY) is the plan's recordkeeper, which is where participants log in to see their balance.

I no longer work at Rolex Watch U. S. A. , Inc. How do I access my 401(k)?

Your account stays with Principal after you leave, so you can log in with the same credentials. If your balance was small, the plan may have rolled it into an IRA in your name. If you can't find it, Beagle can locate it for you.

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