Self Esteem Brands, Llc 401(k) Plan: Login, Facts & Contact Information

Self Esteem Brands, Llc 401(k) Plan Facts

Plan name
SELF ESTEEM BRANDS, LLC 401(K) PLAN
Plan type
401(k) with employer contributions and profit sharing
Plan sponsor
SELF ESTEEM BRANDS, LLC
Participants
711 (469 active employees)
Former employees with a balance
245
Plan assets
$39,797,594 at Dec 31, 2024
Average account balance
$57,017 across 698 accounts
Employer contributions
$1,790,008 in plan year 2024 (30% of all contributions)
Recordkeeper
Empower Annuity Insurance Company O
Plan year
Jan 1, 2024 – Dec 31, 2024
Plan established
Jan 1, 2008
✓ Employer contributions✓ Automatic enrollment✓ Default investment for undecided participants✓ Participants choose their own investments— Self-directed brokerage window✓ Profit sharing— Company stock (ESOP)

Source: Form 5500 for plan year 2024 (Jan 1, 2024 – Dec 31, 2024), filed Oct 15, 2025. Public filing with the U.S. Department of Labor.

Money in and out in plan year 2024

  • $5.94 million went into the plan in contributions, $1.79 million of it from the employer (30%).
  • $2.32 million was paid out to participants.
  • Investment and other income added $4.14 million.
  • Administrative expenses were $105,842, about $152 per account.

How the Self Esteem Brands, Llc 401(k) changed, 2019–2024

Plan yearParticipantsPlan assetsEmployer contributionsBenefits paid
2019919$19.4 million$1.21 million$1.14 million
2020987$23.2 million$1.16 million$3.00 million
20211,072$27.3 million$1.41 million$3.47 million
2022690$24.6 million$1.48 million$2.39 million
2023732$32.2 million$1.58 million$2.41 million
2024711$39.8 million$1.79 million$2.32 million

Self Esteem Brands, Llc 401(k) Contact Information

Phone
651-346-2229
Mailing address
111 WEIR DRIVE, WOODBURY MN 55125
Plan sponsor
SELF ESTEEM BRANDS, LLC
Employer identification number (EIN)
46-4811201
Plan number
001

Questions about the Self Esteem Brands, Llc 401(k)

Does Self Esteem Brands, Llc contribute to the 401(k)?

Yes. The plan reports an employer contribution arrangement. In plan year 2024 the employer contributed $1.79 million, 30% of all contributions.

Does the Self Esteem Brands, Llc 401(k) have automatic enrollment?

Yes. The plan reports automatic enrollment of eligible employees.

How many people are in the Self Esteem Brands, Llc 401(k) plan?

711 participants at the start of plan year 2024, 469 of them active employees, and 245 former employees who still had money in the plan.

What is the average 401(k) balance at Self Esteem Brands, Llc?

About $57,017 per account: $39.8 million in plan assets across 698 accounts with a balance at the end of plan year 2024.

Who manages the Self Esteem Brands, Llc 401(k) accounts?

Empower (listed on the filing as EMPOWER ANNUITY INSURANCE COMPANY O) is the plan's recordkeeper, which is where participants log in to see their balance.

I no longer work at Self Esteem Brands, Llc. How do I access my 401(k)?

Your account stays with Empower after you leave, so you can log in with the same credentials. If your balance was small, the plan may have rolled it into an IRA in your name. If you can't find it, Beagle can locate it for you.

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