Serena & Lily, Inc. 401(k) Plan: Login, Facts & Contact Information

Serena & Lily, Inc. 401(k) Plan Facts

Plan name
SERENA & LILY, INC. 401(K) PLAN
Plan type
401(k) with employer contributions and profit sharing
Plan sponsor
SERENA & LILY, INC.
Participants
487 (457 active employees)
Former employees with a balance
113
Plan assets
$12,274,909 at Dec 31, 2024
Average account balance
$25,626 across 479 accounts
Recordkeeper
Portico Wealth Advisors, Llc
Plan year
Jan 1, 2024 – Dec 31, 2024
Plan established
Jan 1, 2010
✓ Employer contributions✓ Automatic enrollment✓ Default investment for undecided participants✓ Participants choose their own investments— Self-directed brokerage window✓ Profit sharing— Company stock (ESOP)

Source: Form 5500 for plan year 2024 (Jan 1, 2024 – Dec 31, 2024), filed Oct 15, 2025. Public filing with the U.S. Department of Labor.

Money in and out in plan year 2024

  • $2.72 million went into the plan in contributions.
  • $2.23 million was paid out to participants.
  • Investment and other income added $1.29 million.
  • Administrative expenses were $39,263, about $82 per account.

How the Serena & Lily, Inc. 401(k) changed, 2019–2024

Plan yearParticipantsPlan assetsEmployer contributionsBenefits paid
2019311$4.11 million—$219,710
2020449$5.63 million—$292,889
2021547$7.49 million—$532,682
2022549$7.94 million—$607,320
2023716$10.6 million$18,694$634,760
2024487$12.3 million—$2.23 million

Serena & Lily, Inc. 401(k) Contact Information

Phone
866-597-2742
Mailing address
10 LIBERTY SHIP WAY, SUITE 350, SAUSALITO CA 94965
Plan sponsor
SERENA & LILY, INC.
Employer identification number (EIN)
20-5856840
Plan number
001

Questions about the Serena & Lily, Inc. 401(k)

Does Serena & Lily, Inc contribute to the 401(k)?

Yes. The plan reports an employer contribution arrangement.

Does the Serena & Lily, Inc 401(k) have automatic enrollment?

Yes. The plan reports automatic enrollment of eligible employees.

How many people are in the Serena & Lily, Inc 401(k) plan?

487 participants at the start of plan year 2024, 457 of them active employees, and 113 former employees who still had money in the plan.

What is the average 401(k) balance at Serena & Lily, Inc?

About $25,626 per account: $12.3 million in plan assets across 479 accounts with a balance at the end of plan year 2024.

Who manages the Serena & Lily, Inc 401(k) accounts?

Newport (an Ascensus company) (listed on the filing as PORTICO WEALTH ADVISORS, LLC) is the plan's recordkeeper, which is where participants log in to see their balance.

I no longer work at Serena & Lily, Inc. How do I access my 401(k)?

Your account stays with Newport (an Ascensus company) after you leave, so you can log in with the same credentials. If your balance was small, the plan may have rolled it into an IRA in your name. If you can't find it, Beagle can locate it for you.

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