Red Bull North America, Inc. 401(k) Plan: Login, Facts & Contact Information

Red Bull North America, Inc. 401(k) Plan Facts

Plan name
RED BULL NORTH AMERICA, INC. RETIREMENT INCOME PLAN
Plan type
401(k) with employer contributions and profit sharing
Plan sponsor
RED BULL NORTH AMERICA, INC.
Participants
7,087 (6,312 active employees)
Former employees with a balance
1,278
Plan assets
$419,564,964 at Dec 31, 2024
Average account balance
$56,829 across 7,383 accounts
Employer contributions
$16,075,783 in plan year 2024 (24% of all contributions)
Recordkeeper
Principal Life Insurance Company
Plan year
Jan 1, 2024 – Dec 31, 2024
Plan established
Jan 1, 1996
✓ Employer contributions✓ Automatic enrollment✓ Default investment for undecided participants✓ Participants choose their own investments— Self-directed brokerage window✓ Profit sharing— Company stock (ESOP)

Source: Form 5500 for plan year 2024 (Jan 1, 2024 – Dec 31, 2024), filed Nov 3, 2025. Public filing with the U.S. Department of Labor.

Money in and out in plan year 2024

  • $66.3 million went into the plan in contributions, $16.1 million of it from the employer (24%).
  • $36.2 million was paid out to participants.
  • Investment and other income added $51.1 million.
  • Administrative expenses were $383,624, about $52 per account.

How the Red Bull North America, Inc. 401(k) changed, 2019–2024

Plan yearParticipantsPlan assetsEmployer contributionsBenefits paid
20194,407$201.3 million$8.21 million$19.7 million
20205,133$245.1 million$8.94 million$22.7 million
20215,843$289.4 million$10.3 million$34.2 million
20226,797$256.1 million$10.9 million$26.2 million
20236,166$338.7 million$13.3 million$25.4 million
20247,087$419.6 million$16.1 million$36.2 million

Red Bull North America, Inc. 401(k) Contact Information

Phone
310-460-4736
Mailing address
1630 STEWART STREET, SANTA MONICA CA 90404
Plan sponsor
RED BULL NORTH AMERICA, INC.
Employer identification number (EIN)
95-4552870
Plan number
001

Questions about the Red Bull North America, Inc. 401(k)

Does Red Bull North America, Inc contribute to the 401(k)?

Yes. The plan reports an employer contribution arrangement. In plan year 2024 the employer contributed $16.1 million, 24% of all contributions.

Does the Red Bull North America, Inc 401(k) have automatic enrollment?

Yes. The plan reports automatic enrollment of eligible employees.

How many people are in the Red Bull North America, Inc 401(k) plan?

7,087 participants at the start of plan year 2024, 6,312 of them active employees, and 1,278 former employees who still had money in the plan.

What is the average 401(k) balance at Red Bull North America, Inc?

About $56,829 per account: $419.6 million in plan assets across 7,383 accounts with a balance at the end of plan year 2024.

Who manages the Red Bull North America, Inc 401(k) accounts?

Principal (listed on the filing as PRINCIPAL LIFE INSURANCE COMPANY) is the plan's recordkeeper, which is where participants log in to see their balance.

I no longer work at Red Bull North America, Inc. How do I access my 401(k)?

Your account stays with Principal after you leave, so you can log in with the same credentials. If your balance was small, the plan may have rolled it into an IRA in your name. If you can't find it, Beagle can locate it for you.

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