Vital Farms Inc. 401(k) Plan: Login, Facts & Contact Information

Vital Farms Inc. 401(k) Plan Facts

Plan name
VITAL FARMS INC. 401(K) PROFIT SHARING PLAN
Plan type
401(k) with employer contributions and profit sharing
Plan sponsor
VITAL FARMS INC.
Participants
539 (593 active employees)
Former employees with a balance
411
Plan assets
$20,097,804 at Dec 31, 2024
Average account balance
$29,997 across 670 accounts
Employer contributions
$1,628,512 in plan year 2024 (26% of all contributions)
Recordkeeper
Principal Life Insurance Company
Plan year
Jan 1, 2024 – Dec 31, 2024
Plan established
Oct 1, 2017
✓ Employer contributions✓ Automatic enrollment— Default investment for undecided participants✓ Participants choose their own investments✓ Self-directed brokerage window✓ Profit sharing— Company stock (ESOP)

Source: Form 5500 for plan year 2024 (Jan 1, 2024 – Dec 31, 2024), filed Oct 13, 2025. Public filing with the U.S. Department of Labor.

Money in and out in plan year 2024

  • $6.32 million went into the plan in contributions, $1.63 million of it from the employer (26%).
  • $2.81 million was paid out to participants.
  • Investment and other income added $2.36 million.
  • Administrative expenses were $17,651, about $26 per account.

How the Vital Farms Inc. 401(k) changed, 2019–2024

Plan yearParticipantsPlan assetsEmployer contributionsBenefits paid
2019135$2.41 million$276,622$133,394
2020196$4.67 million$452,010$120,891
2021261$7.12 million$658,260$886,354
2022367$8.75 million$870,355$786,727
2023536$14.2 million$1.17 million$1.01 million
2024539$20.1 million$1.63 million$2.81 million

Vital Farms Inc. 401(k) Contact Information

Phone
512-797-1377
Mailing address
3601 S CONGRESS AVE SUITE C-100, AUSTIN TX 78704
Plan sponsor
VITAL FARMS INC.
Employer identification number (EIN)
27-0496985
Plan number
001

Questions about the Vital Farms Inc. 401(k)

Does Vital Farms Inc contribute to the 401(k)?

Yes. The plan reports an employer contribution arrangement. In plan year 2024 the employer contributed $1.63 million, 26% of all contributions.

Does the Vital Farms Inc 401(k) have automatic enrollment?

Yes. The plan reports automatic enrollment of eligible employees.

How many people are in the Vital Farms Inc 401(k) plan?

539 participants at the start of plan year 2024, 593 of them active employees, and 411 former employees who still had money in the plan.

What is the average 401(k) balance at Vital Farms Inc?

About $29,997 per account: $20.1 million in plan assets across 670 accounts with a balance at the end of plan year 2024.

Who manages the Vital Farms Inc 401(k) accounts?

Principal (listed on the filing as PRINCIPAL LIFE INSURANCE COMPANY) is the plan's recordkeeper, which is where participants log in to see their balance.

I no longer work at Vital Farms Inc. How do I access my 401(k)?

Your account stays with Principal after you leave, so you can log in with the same credentials. If your balance was small, the plan may have rolled it into an IRA in your name. If you can't find it, Beagle can locate it for you.

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