Babylist, Inc. 401(k) Plan: Login, Facts & Contact Information

Babylist, Inc. 401(k) Plan Facts

Plan name
BABYLIST 401(K) PLAN
Plan type
401(k) with employer contributions and profit sharing
Plan sponsor
BABYLIST, INC.
Participants
277 (297 active employees)
Former employees with a balance
39
Plan assets
$16,156,399 at Dec 31, 2024
Average account balance
$48,811 across 331 accounts
Employer contributions
$1,175,243 in plan year 2024 (18% of all contributions)
Recordkeeper
Principal Life Insurance Company
Plan year
Jan 1, 2024 – Dec 31, 2024
Plan established
Jan 1, 2017
✓ Employer contributions✓ Automatic enrollment✓ Default investment for undecided participants✓ Participants choose their own investments— Self-directed brokerage window✓ Profit sharing— Company stock (ESOP)

Source: Form 5500 for plan year 2024 (Jan 1, 2024 – Dec 31, 2024), filed Oct 14, 2025. Public filing with the U.S. Department of Labor.

Money in and out in plan year 2024

  • $6.55 million went into the plan in contributions, $1.18 million of it from the employer (18%).
  • $1.16 million was paid out to participants.
  • Investment and other income added $1.56 million.
  • Administrative expenses were $98,439, about $297 per account.

How the Babylist, Inc. 401(k) changed, 2019–2024

Plan yearParticipantsPlan assetsEmployer contributionsBenefits paid
201963$795,124$0$18,551
2020107$1.40 million$0$195,858
202160$2.27 million$0$173,488
2022122$4.03 million$510,018$430,059
2023173$9.29 million$814,347$238,490
2024277$16.2 million$1.18 million$1.16 million

Babylist, Inc. 401(k) Contact Information

Phone
310-651-4949
Mailing address
1900 POWELL STREET SUITE 150, EMERYVILLE CA 94608
Plan sponsor
BABYLIST, INC.
Employer identification number (EIN)
45-3767218
Plan number
001

Questions about the Babylist, Inc. 401(k)

Does Babylist, Inc contribute to the 401(k)?

Yes. The plan reports an employer contribution arrangement. In plan year 2024 the employer contributed $1.18 million, 18% of all contributions.

Does the Babylist, Inc 401(k) have automatic enrollment?

Yes. The plan reports automatic enrollment of eligible employees.

How many people are in the Babylist, Inc 401(k) plan?

277 participants at the start of plan year 2024, 297 of them active employees, and 39 former employees who still had money in the plan.

What is the average 401(k) balance at Babylist, Inc?

About $48,811 per account: $16.2 million in plan assets across 331 accounts with a balance at the end of plan year 2024.

Who manages the Babylist, Inc 401(k) accounts?

Principal (listed on the filing as PRINCIPAL LIFE INSURANCE COMPANY) is the plan's recordkeeper, which is where participants log in to see their balance.

I no longer work at Babylist, Inc. How do I access my 401(k)?

Your account stays with Principal after you leave, so you can log in with the same credentials. If your balance was small, the plan may have rolled it into an IRA in your name. If you can't find it, Beagle can locate it for you.

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