V P Holdings, Inc. 401(k) Plan: Login, Facts & Contact Information

V P Holdings, Inc. 401(k) Plan Facts

Plan name
MEDIA HOLDINGS 401(K) RETIREMENT SAVINGS PLAN
Plan type
401(k) with employer contributions and profit sharing
Plan sponsor
V P HOLDINGS LLC
Participants
1,442 (1,256 active employees)
Former employees with a balance
430
Plan assets
$121,827,288 at Dec 31, 2024
Average account balance
$76,911 across 1,584 accounts
Employer contributions
$860,396 in plan year 2024 (9% of all contributions)
Recordkeeper
Empower Annuity Insurance Company O
Plan year
Jan 1, 2024 – Dec 31, 2024
Plan established
Feb 8, 2017
✓ Employer contributions— Automatic enrollment✓ Default investment for undecided participants✓ Participants choose their own investments— Self-directed brokerage window✓ Profit sharing— Company stock (ESOP)

Source: Form 5500 for plan year 2024 (Jan 1, 2024 – Dec 31, 2024), filed Oct 13, 2025. Public filing with the U.S. Department of Labor.

Money in and out in plan year 2024

  • $9.15 million went into the plan in contributions, $860,396 of it from the employer (9%).
  • $17.7 million was paid out to participants.
  • Investment and other income added $13.3 million.
  • Administrative expenses were $175,942, about $111 per account.

How the V P Holdings, Inc. 401(k) changed, 2019–2024

Plan yearParticipantsPlan assetsEmployer contributionsBenefits paid
2019812$50.6 million$1.23 million$3.21 million
20201,021$58.0 million$465,435$7.15 million
2021998$65.8 million$741,980$7.77 million
20221,035$60.2 million$1.82 million$3.29 million
20231,185$73.4 million$1.89 million$5.36 million
20241,442$121.8 million$860,396$17.7 million

V P Holdings, Inc. 401(k) Contact Information

Phone
727-399-3000
Mailing address
1 VALPAK AVE N, ST PETERSBURG FL 33716
Plan sponsor
V P HOLDINGS LLC
Employer identification number (EIN)
59-2778273
Plan number
001

Questions about the V P Holdings, Inc. 401(k)

Does V P Holdings, Inc contribute to the 401(k)?

Yes. The plan reports an employer contribution arrangement. In plan year 2024 the employer contributed $860,396, 9% of all contributions.

Does the V P Holdings, Inc 401(k) have automatic enrollment?

No. The plan does not report automatic enrollment; employees enroll themselves.

How many people are in the V P Holdings, Inc 401(k) plan?

1,442 participants at the start of plan year 2024, 1,256 of them active employees, and 430 former employees who still had money in the plan.

What is the average 401(k) balance at V P Holdings, Inc?

About $76,911 per account: $121.8 million in plan assets across 1,584 accounts with a balance at the end of plan year 2024.

Who manages the V P Holdings, Inc 401(k) accounts?

Empower (listed on the filing as EMPOWER ANNUITY INSURANCE COMPANY O) is the plan's recordkeeper, which is where participants log in to see their balance.

I no longer work at V P Holdings, Inc. How do I access my 401(k)?

Your account stays with Empower after you leave, so you can log in with the same credentials. If your balance was small, the plan may have rolled it into an IRA in your name. If you can't find it, Beagle can locate it for you.

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